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The iPhone 12 is here! We take a look at the new features and look back to where it all started


Apple, Technology Juggernaut and easily one of the most powerful companies in the world, are due to release their most recent product. The greatly-anticipated iPhone 12.

The iPhone 12 is coming in hot! Not only are apple releasing the standard model, but they are also introducing three more new models:- The iPhone 12 mini, which claims to be the worlds smallest, thinnest and lightest 5G phone, which comes with a lower price tag. Also being launched is the iPhone 12 Pro which is the same size as the standard but with a few extra features, and the all singing all dancing iPhone 12 Pro Max for those who want to go the extra mile.

iPhone 12 Standard Model

11% Thinner

15% Smaller

16% Lighter

The New iPhone range at a glance

iPhone 12

  • Base model, with 5G and dual-lens camera
  • 6.1in screen; starts at 64GB
  • Comes in blue, green, black, white, and “product” red

iPhone 12 mini

  • A compact version for a smaller price tag
  • 5.4in screen; starts at 64GB
  • Smallest, Thinnest, lightest 5G phone in the world

iPhone 12 Pro 

  • High-power model with three rear-facing cameras
  • 6.1n screen; starts at 128GB
  • Colours include: Pacific blue, graphite, gold and silver
  • LIDAR scanner for augmented reality (AR)

iPhone 12 Pro Max 

  • Biggest, Most Technical of the range
  • 6.7in screen (Apple’s biggest ever); starts at 128GB
  • Better camera, with 5x optical zoom and improved low-light snaps

With four models to chose from, no doubt you’ll find the one for you. Launching from 23rd October 2020.

iPhones through the ages

Apple is no stranger to new innovative products, and we, the general public are blessed with a brand spanking new i-phone every year. But the sparkly new devices are a world away from their predecessor.

Where our love of iPhones was born..

iPhone was first a concept cooked up by the legend himself, Steve Jobs, and expressed at a 2007 Macworld Expo. This novelty of a 3 in 1 product, being an iPod, mobile phone and an internet communication device, all in one was innovative and unlike anything on the market.

See the man speak for himself…

Apple launches the first of its kind…

Do you remember the first iPhone? it was low key, simple and exactly what we needed in 2007, but how times and our demands as consumers have changed.


The simple no fuss first iPhone. Released 29th June 2007, and had a 3.5inch screen (tiny compared to recent models), a simple 2-megapixel camera and came with two storage settings, 4GB and 8GB. That memory could barely download a video today.

Let’s take a trip down memory lane…

Next in line, launched on 11th July 2008, just over one year after the original, came the iPhone 3G.

Specification wise, the iPhone 3G wasn’t much different than the original iPhone. But this did see the launch of the iconic App Store! This iPhone got its moniker for its 3G connectivity, meaning access to the internet without the hiccups the original had.

From then, we’ve seen the iPhone 3GS, with larger storage memory for images and music, this was also the start of the Voice Control feature.

iPhone 4 and 4S

Next came the iPhone 4, with a new front-facing camera, which is a staple of any major smartphone today, for no other reason than the iconic “selfie”. More memory was introduced, and this model featured a retina display.

One year later came the 4S, which saw a huge difference in camera MP, leaping from 5MP to 8MP. 4S saw the introduction of a whopping 64GB of storage and the iconic Siri feature was born that year.

iPhone 5, 5S and 5C

The launch of the iPhone 5, in Sept 2012 saw 5 million units sold in its first week. This device featured a bigger screen, a whole 0.5 inch to be exact.

The following year, two new versions were introduced, the iPhone 5S and the iPhone 5C.

The iPhone 5S was miles more interactive than those who have come before, and this had features such as touch ID, which allowed users to unlock their phone with their fingerprint, (for all those who want to feel like a tech-savvy spy). The 5C was a cheaper alternative and featured a plastic shell in an array of bright colours.

iPhone 6 and 6Plus

September 24th 2014

The iPhone 6 was born and wasn’t a far leap specification wise from the iPhone 5S. The biggest difference was having a significantly larger screen and offering an even larger screen size for its spin-off model, the 6 Plus. The display became HD, and the option to get an iPhone with 128 GB of storage became available.

iPhone SE

Good things come in small packages, at least that was the motive of the iPhone SE, launched March 2016. The device resembled the iPhone 5 but had a lot of similar features to the 6. This was a device offered as an affordable option and the consumers lapped it up.

The 7 and the 7plus!

The 7, launched September 2016 saw the start of a 32GB storage option as the norm, in comparison to the 16GB storage.

This was also the start of the earphone port being the same as the charging port, which was a controversial decision and split users.

The 7 Plus had a fabulous new dual camera, which promised improved photo zoom and other photography essentials.

iPhone 8 and 8 Plus

September 2017 saw the launch of the iPhone and iPhone 8 plus, a complete 360 in terms of features. We saw the start of wireless charging, as the model came equipped with a glass back, and the model had a superb camera, equipped with new editing tools, much to the appreciation of the selfie generation.

iPhone X

The iPhone X, the model I personally own and love, this is my favourite yet. This model was born in November 2017 (just in time for our Christmas lists!). The device came with a super retina display, without the touch id, but we saw a larger curved screen and the brightest display yet.

iPhone XS, XS Max and XR

September to October 2018 brought us 3 spin-off models of the iPhone X. In September the XS and XS Max saw huge upgrades in comparison to the iPhone X. Both models had the swanky front-facing camera for Portrait-mode selfies. These had a new edge to edge displays for a brighter and bigger screen.

The XR was a cheaper and less luxurious model but came with not too shabby features itself. It was larger than the 7 and 8, but smaller than the X, XS and XS Max, and came with a slightly less crisp display. These came in a range of bright colours, much like 2012 iPhone 5C.

The 11, 11 Pro, 11 Pro Max

September 2019 saw the birth of three separate models.

The iPhone 11 is the base model, this came in a fabulous range of colours, A supposed 1 hour longer battery life than the XR, new rear dual 12 megapixel cameras (wide and ultra-wide).

The 11 Pro, a smaller model in size but not in stature. The device saw the launch of the rear triple-lens cameras with new ultra-wide-angle lens and came with a was more durable, water-resistant body. Also, this model came in more muted tones, such as midnight green, gold and black.

The 11 max offered the largest in size and largest in price tag. The model came with much of the same features as the 11 Pro.

iPhone SE take 2!

The iPhone SE is the latest model, launched this year, in April 2020. The device resonates with previous models, and hosts a smaller 4.7-inch Retina HD display and Home button with Touch ID.  Although a smaller and more old school style, the second version of the SE offers many of the features of Apple’s most high tech devices, including an A13 Bionic chip, advanced camera system with Portrait mode and Depth Control, high-definition video, wireless charging capability, and long battery life.

So what can we expect from the iPhone 12?

The iPhone 12, 12 mini, 12 pro and pro max will launch this month (October 2020) and you can expect a whole range of features.

All iPhone models this year include Super Retina XDR OLED displays for the first time, with an edge-to-edge design.

A new ceramic shield glass display will form the outer layer of the models, for a more sturdy, tougher device.

The iPhone 12 can shoot video in HDR with Dolby Vision grading, the first for any smartphone.

Apple and the 5G network

All models under the iPhone 12 umbrella support 5G connectivity. For those of you who don’t know, 5G is the future of wireless networking. 5G promises faster download speeds and faster browsing.

In order to have 5G network, you need a 5G phone, which all four models of the iPhone 12 range qualify as.

5G runs on the same radio frequencies that are currently being used for smartphones, on Wi-Fi networks and in satellite communications, but it enables technology to go a lot further and faster.

Are you an iPhone fanatic?

There are an estimated 3.8million smartphone users in the world as of 2020, and who can blame us? with one of these devices, you have a world of opportunities at your fingertips.

Apple and its world-class iPhone have helped shaped the way for smart devices and the evolution will not stop here.

Let us know your thoughts on the new iPhone 12 collection and how it compares to previous models…

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